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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
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“We also delivered a nigh-on limitless range of bet combinations, delivered in a more rapid and more seamless manner than we have been able to before.”
Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.
By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.
How to play Betano
Hey @Kalshi thanks for the lifetime ban from your gambling platform.
Let’s see how much longer you guys are around for.
Santos went on to call Kalshi an “unserious company”, claiming that it also “violates its own notices and deadlines”.
By the way @Kalshi is such an unserious company it violates its own notices and deadlines lol.
On August 7th they gave us a 30 day notice and today they leaked/ announced once again their frivolous nonsense.
Leaking and attention seeking seem to be the M/O of this…