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What is Lil Santa?
Chelsea vs. Manchester United (Sunday, 4.30pm GMT kick-off)
Last season, in the corresponding fixture, Chelsea twice had goals correctly ruled out for a foul and then offside as Frank Lampard’s team were unable to prevent Ole Gunnar Solskjaer’s United team doing the league double over them.
This season, the two teams have only met once in competition, with a drab 0-0 draw at an empty Old Trafford all that has taken place to date between the two great rivals of the Premier League era.
What is Lil Santa?
A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.
“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”
A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.
What is Lil Santa?
Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.
According to the deal investor deck, the combined group expects online betting and gaming to be its largest vertical, as it accounted for 48% of the group’s combined pro forma adjusted EBITDA in H1.
Distributed gaming followed at 27%, then casinos at 25%.
